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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

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Why is it so darn easy to say NO?

Women on Business

Happy clients that go wild about you because of the surprising way you serve their needs. Yes, I will talk to my manager and see if we can do that for you.” How about, “YES, I can do some hard work for you even though it would be easier for me to just say no.” The result? Related posts: Are Your Client Delight Efforts Misplaced?

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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

Jody Steinhauer began The Bargains Group in 1988 from her kitchen table by purchasing a variety of different clothing and reselling it to discount clothing stores. …And the Clients Went Wild! : And the Clients Went Wild! Combine social media with traditional marketing techniques for breakthrough results!

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19 Tips & Ideas on Starting & Running Your Own Business

Miles Anthony Smith

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Also, see if the market looks like it's trending in the right direction for your idea.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

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Book Review of “Good Company: Business Success in the Worthiness Era”

The Practical Leader

“When we compared pairs of Fortune 100 companies within the same industry, we found that those with higher scores on the Good Company Index outperformed their peers in the stock market over periods of one, three, and five years.” And everyone else is worse off.

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Whole Foods Market Needs More than Price-Tinkering

Harvard Business Review

Whole Foods has done a great job of cultivating the organic and all-natural market. Grocery chains such as Kroger now offer similar products (often with discount private label offerings). Even Wal-Mart has entered the game with Wild Oats products and, not surprisingly, a pledge to be 25% cheaper than national brands.

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