N2Growth Blog

APRIL 29, 2021

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

Technology 266

Technology Innovation Levitt Supply Chain 266

Harvard Business Review

NOVEMBER 18, 2015

Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?” Finally, fringe markets like hackers or students can put up with the limitations that often characterize early versions of disruptive ideas.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

MAY 19, 2015

Edison’s insight provides a useful frame for viewing Tesla’s splashy launch of Tesla Energy and its battery systems — Powerwall for residential use and Powerpack for commercial, industrial, and utility customers. Will it be transformational? The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8

Harvard Business Review

SEPTEMBER 24, 2013

In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Disruptive innovation Global business' Every time a customer buys a product, they are trying to do a job that brings some value to them – and not necessarily what the product says on the label.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

JUNE 1, 2011

And that's a good thing: the industrial organization of publishing is not sacrosanct. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Does the publishing landscape look the same as it did in 1842? Certainly not. they were product-oriented instead of customer-oriented."

Levitt 14

Levitt Mass Marketing Simon eBook 14

Harvard Business Review

JANUARY 26, 2015

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. The innovation roadmap was hauled out and reviewed less in the spotlight of global opportunities than the cold reflection of domestic politics. State satisfaction mattered more than market disruption.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8