Marshall Goldsmith

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Referent Groups and Diversity

Marshall Goldsmith

As our organizations become more global and more diverse, it becomes more critical that leaders understand how different referent groups can impact behavior. For example, “family” is a major referent group for children ages 6-12, while “peer group” becomes a more important referent group between the ages of 12 and 15.

Reference 107
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Advice to New CEOs in Tough Times

Marshall Goldsmith

She also focused on the importance of diversity and made an organization that was becoming irrelevant. Kent worked hard at improving himself and set the example for all of his executives who also did the same thing. In her thirteen years at the helm, she dramatically increased membership and raised significantly more money.

Advice 105
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Effectively Influencing Decision Makers: Ensuring That Your Knowledge Makes a Difference

Marshall Goldsmith

For example, if you stab your boss in the back in front of your direct reports, what are you teaching your direct reports to do when they disagree with you? In an academic institution the goal may be just sharing diverse ideas, without a need to impact the bottom line. Corporations are different that academic institutions.

Influence 139
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On a Consumer Watershed

Marshall Goldsmith

A growing percentage of IBM’s business, for example, now involves customized solutions incorporating non-IBM products and services. AT&T and BellSouth, AOL and Microsoft, Glaxo SmithKline and Merck are all examples of companies that deal with one another at various times as customers, competitors, and partners.

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CEOs: Don't Sabotage Your Successors

Marshall Goldsmith

My friend Roosevelt Thomas is an expert in diversity. Readers: I would greatly appreciate hearing about any examples of how personal preferences can stop promotions and sabotage coaching. You will look for problems until you find a reason to cut him or her out of the running. Maybe the problem is you. Life is good.

CEO 118