Make IT Delightful, and Other Ways to Enchant Your Employees
Harvard Business Review
FEBRUARY 1, 2016
In the business world, marketers use enchantment all the time. But as employees, most of us still have to put up with quaint, joyless systems for enterprise resource planning, customer relationship management, or expense reports. We often find it when we experience nature, art, or entertainment, and, of course, when we fall in love.
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