Make IT Delightful, and Other Ways to Enchant Your Employees
Harvard Business Review
FEBRUARY 1, 2016
In the business world, marketers use enchantment all the time. And creativity in general is the key to unlocking “ big magic ,” as the writer Elizabeth Gilbert calls it. We often find it when we experience nature, art, or entertainment, and, of course, when we fall in love. Have a challenging mission.
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