The Behavioral Science Behind the Negative TV Ads of Trump and Clinton
Harvard Business Review
SEPTEMBER 15, 2016
The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” In a series of conversations leading up to the U.S. ” This is a twofer psychologically: you get both the fear element and the unfairness kicker.
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