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Build a Brand – Not Just a Career

Women on Business

AUGUST 1, 2012

Along with her partner and father Al Ries, the legendary Positioning pioneer, Ries & Ries consults with companies around the world on brand strategy. Laura and Al have written five books including: The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR.

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Ries Brand Career Hammer 233
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The Behavioral Science Behind the Negative TV Ads of Trump and Clinton

Harvard Business Review

SEPTEMBER 15, 2016

The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” In a series of conversations leading up to the U.S.

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Advertising Hammer PR Sharpe 8
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