Hammer Positioning PR Strategy 
Women on Business
AUGUST 1, 2012
After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. Before you accept any position at any company at any salary level, just reverse the famous line of John F. I studied marketing at Northwestern. “Dad,” I said, “how about a job?
Harvard Business Review
SEPTEMBER 15, 2016
The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” ” A positive ad, I might add. Governor Hickenlooper of Colorado has claimed he will only go positive this time around.
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