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It's Harder than Ever to Be a Senior Executive

Harvard Business Review

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. Technical and functional knowledge are vital to making good judgment calls, being legitimate in the eyes of your people, and making resource allocation decisions. And for many people they're harder to learn.

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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

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