Harvard Business Review

JULY 14, 2014

As new conditions and capabilities relentlessly change how business is done, marketing – that is, the internal function responsible for shaping demand for a company’s offerings—is being challenged to reexamine its own workings. We conclude that CEOs appoint CMOs when they recognize the centrality of these to strategy formulation.

Power 8

Power PR Marketing Public Relations 8

Harvard Business Review

SEPTEMBER 18, 2012

Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of consumers. This decrease is driven by a corresponding increase in shopper marketing expenditures.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

AUGUST 10, 2012

With the focus properly on the amazing athletics, I doubt that many viewers paused to wonder how that feat of information technology was possible. The fact is, London 2012 is the largest and most sophisticated sports information technology (IT) project of all time. A few facts might hint at the scale of this challenge.

Committee 14

Committee Project Audience Information Technology 14

Harvard Business Review

OCTOBER 10, 2013

Adding a chief marketing officer (CMO) became crucial as new channels and media raised the complexity of brand building, while Chief strategy officers (CSOs) joined top teams to help grapple with complex and fast-changing global markets. The hunt for such talent is taking place in the world’s hottest market for advanced skills.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8

Harvard Business Review

JULY 22, 2014

Giving up any form of revenue or market share at a large health system these days would be a courageous decision, but these health systems can make up the revenue (and more) by focusing on performing highly complex, specialized procedures—which often have the biggest of all profit margins—and building a national market for those procedures.

Health Care 8

Health Care Information Technology Learning-by-Doing Information 8

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. Palmisano could not have succeeded at placing values at the center of IBM's operations without strong principles of his own. When the U.S.

Globalization 15

Globalization Golden Parachute Short-term Long-term 15

Harvard Business Review

JANUARY 31, 2013

First we see major shifts in demand: developing economies such as China and India are morphing from the world's source of low-cost manufacturing capacity to the world's best market opportunities. On the innovation front, the opportunities are more diverse, but equally powerful. Innovations Are Changing The Way We Design Products.

Globalization 8

Globalization Supply Chain Pharmaceuticals McKinsey 8

Harvard Business Review

MARCH 28, 2014

When local and long distance telephone service operated as a regulated monopoly, for example, it was up to the government to set prices, approve the introduction of new services, ensure interchange, and subsidize access for high-cost rural and low-income consumers. Information & technology Innovation Internet'

Technology 8

Technology Information Technology Wireless Proposal 8

Harvard Business Review

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. Challenges. As a result, team optimism and ambition can be wasted on activities that lack focus.

Health Care 9

Health Care Innovation Mayo Stage-Gate 9

Harvard Business Review

OCTOBER 12, 2016

They tend to operate in disciplined networks on a larger, international scale. Because of Russia’s close relationships with former Soviet states and the abundance of unemployed Russian-speaking computer experts in these areas, cybercriminals can operate internationally in these countries.

Company 8

Company Banking Information Advice 8

Harvard Business Review

MARCH 26, 2012

Packaged food companies like Kraft and Pepsi use their scale to penetrate markets quickly and efficiently. Such information collection and distribution required massive scale and drove competitive advantage. But the technologies that drove these coordination-related scale advantages are becoming increasingly cheaper and more pervasive.

Porter 12

Porter Competitive Advantage Safe Harbor Efficiency 12

Harvard Business Review

AUGUST 9, 2012

The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. Billions of dollars and millions of hours were spent to build and operate these systems. The history of Customer Relationship Management (CRM) systems holds valuable lessons.

CRM 13

CRM Micromanagement Technology Maturity 13

Harvard Business Review

MAY 20, 2016

The data provocateurs I’ve worked with form a diverse lot: scientists, HR specialists, people at the lowest management levels, division presidents, relative newcomers, and seasoned veterans. For example, take Kim Russo, head of marketing at TeleTech Services. That required measurement.

Quality 9

Quality Resistance Learning-by-Doing Finance 9

Harvard Business Review

OCTOBER 24, 2014

In addressing the billion-dollar adherence problem, Vitality (since acquired by NANTHEALTH ) considered the interests of the players in the diverse ecosystem, including pharmaceutical companies, retail pharmacies, and health care providers. Operations. Information & technology Operations Organizational culture Product development'

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

SEPTEMBER 25, 2014

Sheer computing power isn’t the key differentiator either, because the predictive future relies less on additional statistical mastication than on a greater diversity of inputs. The most forward-thinking companies are developing new business models to create value from these kinds of information exchanges. (2)

Company 8

Company Intangible Assets Information Self-aware 8

Harvard Business Review

AUGUST 7, 2017

This collaborative approach is no longer optional: No single company, deploying only its own products or services, can capture IoT’s value by itself, and certainly not with the speed required in today’s digital market. Sponsored by DXC Technology. Insight Center. Crossing the Digital Divide. The reason? Not so cool.

Succession 8

Succession ROI Technology Operations 8

Harvard Business Review

JUNE 24, 2015

Managers and other business leaders face a dilemma: with increasingly diverse environments to manage and rising stakes to get it right, how do they identify the most effective approach to business strategy and marshal the right thinking and behaviors to conceive and execute it, supported by the appropriate frameworks and tools?

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

JUNE 26, 2017

The four-story glass building designed by Norman Foster seamlessly integrates a long and diverse list of technical achievements — from the enormous solar panel array on the roof to hidden cable management mechanisms at the workstations — all according to Jobs’s uncompromising design standards. Peter’s Square in Rome.

Real Estate 8

Real Estate Technology Hedge Project 8

Harvard Business Review

MAY 4, 2017

These must qualify as “specialty occupations,” which typically require a bachelor’s degree (or the equivalent) and are found in fields such as science, engineering, information technology, medicine, and business. “The workers coming in on H-1Bs are a diverse crowd,” Hanson says.

Outsourcing 8

Outsourcing Engineering Skills Information Technology 8