Harvard Business Review

MAY 6, 2015

The fear of getting Netflix-ed or Uber-ized is spurring big companies to dial up their investment in innovation. But as investment increases, many companies are struggling with a challenging question: how do you know whether your chosen innovation strategy is actually bearing fruit? Number of projects in the innovation pipeline.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 3: Local Innovation.

Glocalization 12

Glocalization Mass Marketing P&L Globalization 12

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

JANUARY 18, 2012

With 440,000 employees in 170 countries, Palmisano recognized that IBM couldn't be run solely from the top; rather, it needed thousands of leaders operating collaboratively around the globe to fulfill its customers' diverse needs. They are innovating in ways that create virtuous circles for a generation or more."

Globalization 16

Globalization Golden Parachute Short-term Long-term 16