Remove Diversity Remove Market Segmentation Remove Marketing Remove Organization
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Why Sales and Marketing Don’t Get Along

Harvard Business Review

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales and marketing don’t always get along. Some tension between sales and marketing is healthy and productive. Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives.

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Advanced Analytics Are Crucial to Digital Transformation - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business Review

Organizations that thrive on change use data and analytics as a competitive asset. These organizations have a high “analytics IQ,” and they will be the disruptors, not the disrupted, in the digital revolution. That’s still true.

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It Takes a Village to Raise an Entrepreneur

Harvard Business Review

Social entrepreneurship has evolved a great deal since the late 1980s, when pioneers like City Year 's Alan Khazei and Teach for America 's Wendy Kopp took great risks to prove that innovative organizations could produce transformative social change.

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Get Your Budget Ready for the Upturn

Harvard Business Review

Those who fail to recognize that the economy is improving are likely to play defense for too long, leaving opportunities for top-line organic growth on the table. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking.

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What Manufacturing Taught Me About Knowledge Work

Harvard Business Review

Some organizations have responded to this inherent challenge by moving to an open office concept. How many analyses were required to complete that market segmentation report? What type of competitor analysis are you doing in order to evaluate that market? However, this is only one input, and often not the best one.

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Big Business Increasingly Supports Gay Rights

Harvard Business Review

Corporate cultures where diversity and openness thrive will more likely attract top talent, especially young, creative, and entrepreneurial candidates. The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011.

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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

Better results occur when companies complement a manager’s assessment with multiple interviews with diverse people (to off-set the cloning bias), establish a structured process (so comparisons can be made across common factors), and emphasize behavioral criteria (because gut-feel does not scale).