Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. You need to innovate for India, not simply export to India.

Glocalization 12

Glocalization Mass Marketing P&L Globalization 12

Harvard Business Review

FEBRUARY 13, 2012

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. Technical and functional knowledge are vital to making good judgment calls, being legitimate in the eyes of your people, and making resource allocation decisions. And for many people they're harder to learn.

Execution 15

Execution P&L CFO Globalization 15

Harvard Business Review

MAY 6, 2015

Companies as diverse as AIG, Disney, and Intuit have been building innovation teams, launching “accelerator” programs to attract promising startups, and giving employees seed funding to test out new ideas with real customers. Market share, cost reductions, and profit margins of new businesses are examples of impact metrics.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. In the 21st century only IBM's Sam Palmisano has done so. But IBM hasn't flourished because it kowtows to Wall Street. Directness.

Globalization 16

Globalization Golden Parachute Short-term Long-term 16

Harvard Business Review

JANUARY 3, 2014

Candidates also look at firm resources likely to help a new executive succeed and deal effectively with clients, notably the brand, the firm’s reputation, and its external relationships. Candidates also appraise a firm’s future prospects, market competitiveness, and business strategy. Current and future prospects. People and culture.

Reputation 13

Reputation Consultative P&L Execution 13

Harvard Business Review

MARCH 29, 2011

You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. In fact, we barely have a marketing budget at the corporate level. The source for that must have been Ana Montoya, the company's chief marketing officer. Beatriz, you know how Alegre works.

Case Study 10

Case Study Hotels Price Decentralization 10