Harvard Business Review
DECEMBER 13, 2016
Although we had been a market leader for many years, our new products had been launched several months later than the competition — in fact, our time to market had doubled over the previous three years. Are all of your diverse activities prioritized in the best interests of the organization as a whole?
Harvard Business Review
SEPTEMBER 14, 2011
Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets.
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Harvard Business Review
OCTOBER 20, 2011
Conversely, why market cigarettes? He reasoned that if marketers worked on maximizing return on sales, production managers were rewarded for the sales they squeezed out of their physical plant, and finance managers focused on minimizing the amount of equity capital they needed, ROE would take care of itself. Social media spending?
Harvard Business Review
DECEMBER 13, 2017
Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.
Harvard Business Review
MAY 29, 2017
“Urgency” suddenly becomes a value when time to market cycles are industry lagging and pressure from the Board is mounting. “Diversity and inclusion” becomes a value after too many discrimination lawsuits. “Transparency” becomes a value when there’s been a cover up.
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