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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 11
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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

This meant abandoning IBM's existing organization, in which product silos and geographic entities operated independently and frequently were more competitive than collaborative. Palmisano could not have succeeded at placing values at the center of IBM's operations without strong principles of his own. Directness. When the U.S.

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Decoding The Truth Of Leading Multi-Generational Workforces

Tanveer Naseer

In some ways it’s only natural that we see an increase in discussions on potential challenges for organizations in operating under a multi-generational workforce. That’s why it’s important that we not distract ourselves and expend what limited resources we have on non-issues like generational differences. Kolb D.A. &

P&L 243
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Case Study: Time for a Unified Campaign?

Harvard Business Review

Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. You're responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. Palma Cay's first month," he said.