Harvard Business Review

JULY 5, 2011

Incremental innovation can be pushed down into the organization where the strategy is clear, decision metrics are understood, and management models like Stage-Gate create a level playing field. So Stage-Gate models can unintentionally kill potentially big ideas. However, for game-changing innovation it's the opposite.

Critical Success Factor 15

Critical Success Factor Innovation Stage-Gate Succession 15

Harvard Business Review

MAY 6, 2015

Companies as diverse as AIG, Disney, and Intuit have been building innovation teams, launching “accelerator” programs to attract promising startups, and giving employees seed funding to test out new ideas with real customers. Stage-gate specific metrics, i.e. projects moving from one. stage to the next.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Miles Anthony Smith

NOVEMBER 7, 2019

One myth for me is that creating unique content for a matrix of each stage of the buying journey for each distinct customer segment is simply not sustainable for most companies. If you want your B2B content to be great, invite your community to participate. Not every company should be focusing on a blog right out of the gate.

Marketing 105

Marketing Content Audience Brand 105