Document Marketing Scenario Planning Uncertainty 
Harvard Business Review
AUGUST 23, 2013
It''s the rare CIO who applies scenario planning to the business of IT. Yet, in a function driven by innovation and the uncertainties surrounding the application and implication of future technologies, not using scenarios is tantamount to management malpractice. Practice for Business Climate Changes.
Harvard Business Review
SEPTEMBER 9, 2015
For the last two months, global supply chains have been experiencing the first stage of a bullwhip effect triggered by uncertainties about the severity of China’s economic slowdown. This phenomenon has been documented in the consumer-packaged-goods , food , semiconductor-manufacturing , and other industries.
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