Socially Responsible Business Can Only Succeed If It Becomes a Movement
Harvard Business Review
MARCH 16, 2018
Note, for example, the spirited defense by Paul Polman of Unilever of his long-term, sustainable business philosophy in the wake of a takeover attempt. In it, he points to the growing threat posed by activist investors who push for short-term share-boosting tactics without regard for firms’ long-term viability.
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