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What HR Has Learned From Marketing

The Horizons Tracker

The customer experience movement truly began to take off in the 1990s as companies moved from a basic focus on customer satisfaction towards more sophisticated customer relationship management and customer experience. Stage 1 – process improvement. Stage 3 – the rise of customer relationship management.

Marketing 124
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The Senior Leader’s Checklist for Shaping Company Culture

Next Level Blog

There’s a reason the late, great Peter Drucker said, “Culture eats strategy for breakfast.” Back in my own days as an executive, I was hugely influenced by a book called The Discipline of Market Leaders. There are lots of systems and processes in organizations (e.g., Culture needs constant attention.

Company 245
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A Guide For How To Dream Big And Win In Business

Eric Jacobson

By possessing a disciplined set of principles and focusing on carefully developing her leadership skills throughout the process, she was able to achieve her goal of becoming #1 in the translation market that was already dominated by established competitors.

Reis 104
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3 Ways to Encourage Knowledge Flow

Michael Lee Stallard

When he left P&G, its stock had declined 50 percent, it had lost $320 million in the most recent quarter, half of its brands were losing market share, and the firm was struggling with morale problems. Lafley’s long career in marketing had taught him how to glean insights by listening to P&G’s customers. INQUISITIVE ATTITUDE.

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How Innovative Trailblazers are Transforming Business

Skip Prichard

I believe that one of the most vital things to do is to be crystal clear in recognizing that invention (the creation of a process or device) is markedly different from innovation, which is a process of transforming via iteration, styling or alteration. Be aware of cultural signals and market dynamics. Collaborate and Utilize.’

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Powering with Passion and Teaming with Energy

The Practical Leader

In A Tale of Two Managers: Command versus Commitment , I contrasted two leaders, Denise and Joel. Denise balances management and leadership very effectively. Joel is out of balance with a techno-management approach. She sees people as adults who are generally self-managing. Denise cares about people.

Energy 52
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Is Your Leadership Creating an Energy Crisis?

The Practical Leader

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people.

Energy 52