Pig Wings: Creating Demand in a New Category
Harvard Business Review
AUGUST 29, 2012
Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. Think like an entrepreneur: Conduct quick experiments that allow for rapid learning. Last year they ate three billion pounds of the sauce-covered poultry products. The record is 90.). Fail fast and fail cheap.
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