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Jeffrey M. Stibel: An interview by Bob Morris

First Friday Book Synopsis

He is the Chairman and CEO of The Dun & Bradstreet Credibility Corporation and Chairman of BrainGate, as well as serves on boards for U.S.C., Jeff Stibel writes about the intersection of science, technology and the complex networks that influence people’s lives. Brown, and Tufts University.

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Pig Wings: Creating Demand in a New Category

Harvard Business Review

Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. Americans love chicken wings. Last year they ate three billion pounds of the sauce-covered poultry products. Consumers who see pig wings in multiple food service venues are much more likely to buy them in a grocery.

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