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Why Startups Fail: Six Issues to Avoid

Leading Blog

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. . Marketing: How much to spend on marketing. False Starts.

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The Perils of Being an Early Innovator

Lead Change Blog

Some time ago it was brought to my attention that I’m an innovator — the type of person whose ideas are generally pretty far ahead of the curve, before the market is ready for my innovation. ” Early Adopter vs. Early Innovator. Educating the market. None of this makes a sustainable business proposition.

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The Value of Account-Based Marketing for CRM

Strategy Driven

Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. For years, marketers have been following the same protocols to build their client base with mixed results. Account-based marketing has breathed new life into the marketing strategies of many companies.

CRM 50
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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. This in turn results in a lack of differentiation between suppliers and the commoditization of the product. New research from INSEAD aims to provide just such insights.

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5 Ways Smart Startup Founders Strategically Manage Operating Capital

Strategy Driven

Manage Your Inventory If your startup sells physical products , inventory may be one of the biggest stressors on your operating capital. In addition to writing, she works as a digital media consultant and content marketer, driving online traffic for her clients. It’s easy to fall into a pattern of holding onto too much inventory.

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Feedback To Female Entrepreneurs Often Has Gender Bias Baked In

The Horizons Tracker

The research examines the Product Hunt platform, where entrepreneurs can test out their concept among early adopters, who offer feedback on whether the product is good or not. As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. Gender gap.

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How Developing Countries Can Benefit From Green Technologies

The Horizons Tracker

The production of goods and services with smaller carbon footprints, also known as green technologies, is on the rise and presents numerous economic opportunities. ” New markets According to UNCTAD, the green technology sector has the potential to create a market worth over $9.5