Lead Change Blog

JULY 8, 2019

In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. If the change is good, the early innovator will come along anyway. Who to Target. On All Levels.

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The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. The early adoption of any innovation comes with inevitable risks that can complicate its diffusion. New research from INSEAD aims to provide just such insights.

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LDRLB

MAY 26, 2014

I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me. It’s a little more complicated than a five forces matrix or the Everett Rogers’ normal curve, diffusion and innovation curve. Case in point, like I joked about earlier, you ruined Everett Rogers’ model of diffusion innovation for me.

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Early Adopters Rogers Disruptive Innovation Innovation 60

Lead on Purpose

JULY 29, 2009

However, five weeks ago I purchased an iPhone 3GS (granted, I’m not an early adopter) and the experience has been phenomenal. 9 Responses Stewart Rogers , on July 31, 2009 at 5:14 am said: For national pride I am still a Blackberry guy.

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Harvard Business Review

JUNE 15, 2015

Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. Early adopters are typically younger, more willing to take risks, more eager to try new things, more affluent, and substantially less numerous.

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Early Adopters Innovation Short-term Rogers 8

Harvard Business Review

AUGUST 8, 2017

We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M.

Productivity 9

Productivity Products Early Adopters Software 9

Harvard Business Review

APRIL 21, 2014

The best-known example of the threshold model at work is the diffusion of innovations model developed by Everett Rogers , in which a small group of innovators gets hold of an idea and indoctrinates a somewhat more reluctant group of early adopters to form local majorities.

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Leadership Early Adopters Video Short-term 15