Early Majority Innovation Leadership Rogers 
Lead Change Blog
JULY 8, 2019
In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. ” Innovators are typically poor ambassadors. To reiterate: the innovators will be on board as well.
CO2
NOVEMBER 30, 2011
Everett Rogers came up with the Diffusion of Innovation model, which explains why and how a meme can move through a social system. Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The strongest resistance comes from the Laggards, however.
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