eBook Ethics Innovation Review 
Lead on Purpose
DECEMBER 15, 2009
Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Hutchins Seth and his coauthors are trying to get five million downloads of the ebook. Read Seth’s post about the ebook here. What matters in 2010?
Harvard Business Review
DECEMBER 19, 2013
Netflix, more than any other company this past year, most brilliantly addresses the theme and answers the question posed by my Harvard Business Review Press’ ebook, Who Do You Want Your Customers to Become? If Netflix’s investments are designed to enhance the BQ —Binge Quotient—of its customers, what other innovations are likely?
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