Harvard Business Review

JULY 25, 2014

He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. At the same time, we continued to invest in long-term product development and overseas markets, knowing it was unlikely he could follow us in the short term.”. expansion, out-maneuvering Adelson in the domestic market. “We

CEO 10

CEO Norton Airlines Short-term 10

Harvard Business Review

JULY 18, 2014

Off the Bell Curve Pay Attention to Your “Extreme Consumers” Working Knowledge Marketers worry too much about the average consumer and don’t spend enough time thinking about “extreme” customers — those quasi-maniacs who passionately love or hate a brand. Norton of Harvard Business School. Avery and Michael I. And long lines ?

Norton 8

Norton Brand Sharpe Storytelling 8

Harvard Business Review

FEBRUARY 7, 2011

Was it the efficiency and convenience of not having to go to the store? A decade ago, it was thought that the Internet would render buying more rational by dispensing wiith the marketing distractions of traditional stores, facilitating price and product comparisons, and freeing us from time pressure. Norton & Company, 2011).

Real Estate 14

Real Estate Norton Comparison Self-aware 14

Harvard Business Review

AUGUST 24, 2017

“You need to use your colleague’s time efficiently.” Jim Jacobs, president of Focus Insite, the market research firm based in West Chester, Pennsylvania, once worked with a colleague — we’ll call him Gary — who was not a good listener. ” Reflect on your own behavior.

How To 12

How To Follow-up Norton Case Study 12

Harvard Business Review

DECEMBER 24, 2013

Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse.

Norton 9

Norton Retail Innovation Motivation 9

Harvard Business Review

MARCH 11, 2015

To start, four researchers at the Rotman School of Management, Duke’s Fuqua School of Business, and the National University of Singapore did a study where they found that , when a liquor store changed from face-to-face to self-service, the market share of difficult-to-pronounce items increased 8.4%.

Banking 8

Banking Technology Norton Ryan 8