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Stop Focusing on Profitability and Go for Growth

Harvard Business Review

And the average long-term ROE is more than 25%, reflecting improved efficiency combined with greater reliance on financial leverage at most companies. Even when an organization has a robust pipeline of growth ideas and manages to keep many of them alive, it may lack the human capital needed to accelerate growth.

ROE 12
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I Got My Strategy from Greenpeace

Harvard Business Review

But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products.