Harvard Business Review

AUGUST 5, 2014

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

MARCH 1, 2016

For example, the French global energy player ENGIE recently tilted its primary dimension from product (such as power, services, and infrastructure) toward region in order to better serve its clients in the territories in which it operates. When a company reorganizes, it’s often because the strategy has also changed.

Organization 8

Organization P&L Report Finance 8

Harvard Business Review

JANUARY 29, 2015

In a departure from GE’s traditional control systems, the Center was not set up as its own business unit with its own P&L, but rather was funded by a $1 billion investment by Jeff Immelt and became part of GE Global Research. The next question was where to establish the software center. She told me how difficult it was.

Software 8

Software Six Sigma Insourcing P&L 8