Harvard Business Review

SEPTEMBER 14, 2011

In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Integrate with local innovation ecosystems.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

JULY 25, 2016

The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment. They then moved into the luxury market where they applied plenty of competitive pressure with the Model S. Let’s quickly review the company’s history.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? These examples make clear that the U.S.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. By loving TEDx, a volunteer army of people are saying they believe that smart ideas that get people to think more about their world is a cause worth putting energy into. That was why Christensen's The Innovator's Dilemma became the bible of the boardroom.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

APRIL 13, 2015

Supermarkets became popular in the 30’s because the mass market had only recently gotten access to cars. But some will require different types of solutions to evolve areas of infrastructure like local government, law enforcement, energy consumption and creation, broadband access, and healthcare. Scalable Niches.

Software 8

Software Trends Mass Marketing Marketing 8