In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. Monster takes the opposite view.

Reis 240

Reis Brand Apparel Energy 240

In the CEO Afterlife

APRIL 1, 2012

The irony in Red Bull’s approach to publicity is a new business that may very well exceed energy drink sales. Two similar products, two strategic paths, two successful energy drink companies. Yes, in the energy drink market there is more than one way to skin a cat. This is game-changing thinking by new-game entrepreneurs.

Trout 249

Trout Reis Sports Brand 249

In the CEO Afterlife

APRIL 13, 2012

Like most bloggers, I write about what I know; that’s strategy, leadership and branding. More recently, I delved into the business of “cult” energy drink brands, Red Bull and Monster, and I strongly advise anyone in consumer products or services to examine Red Bull’s strategies and culture. Greed is good” is becoming “greed for good ”.

Entrepreneur 227

Entrepreneur Bureaucracy Creativity Energy 227

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy. Leadership. In the CEO Afterlife. Main menu Home. Did you like this?

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Leadership. Tags: Green Business , Leadership , Strategy , Sustainability. In the CEO Afterlife. Main menu Home. Green Company, Red Products, Black Ink. Our business should be more sustainable.” Did you like this? Share it: Tweet.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

JUNE 4, 2012

Strategists motivate employees to invest time and energy in the stated strategic direction. Strategic Planners build plans to pre-defined formats. In the case of BC Crown Agencies, the government format demands verbosity. Strategic Planners collaborate with management to uncover strategic direction.

Strategic Planning 221

Strategic Planning Document Competitive Advantage Consultative 221

In the CEO Afterlife

MAY 9, 2011

Leadership. The eldest of 3 children, Riley grew up a high energy ADD kid, challenged by permanent hearing loss in one ear. The eldest of 3 children, Riley grew up a high energy ADD kid, challenged by permanent hearing loss in one ear. Leadership. In the CEO Afterlife. Main menu Home. Search My Site. Human Resources.

Stage-Gate 100

Stage-Gate Brand Human Resources CEO 100