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A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. brand shines so brightly that it makes visible the right decision without you needing to spend precious time and cognitive energy weighing choices.

Brand 197
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What Do I Need To Do To Move UP?

Rich Gee Group

What is size of P&L I should run? It’s not ‘how many years’, it’s more about how many areas do you feel comfortable in the marketing arena? I come from a marketing background — you need creative, technical, statistical, client, financial and communication experience to make CMO.

P&L 150
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The Best Leadership Books of 2019

Leading Blog

L EADERSHIP development is a lifelong process. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. Helping People Change : Coaching with Compassion for Lifelong Learning and Growth by Richard Boyatzis, Melvin L. It is a theme that runs through most of these titles.

Books 236
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The Art of Strategy Is About Knowing When to Say No

Harvard Business Review

We were working hard on getting product-market fit right, so anything we could do to get more customers and to find the right feature mix was a critical learning opportunity. If someone had a marketing grader idea, chances are I would say “yes” to it. You need to add the word ‘no’ to your management vocabulary.”

P&L 12
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 9
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Is It Heresy to Make Salespeople Pay Their Expenses? An HBR Management Puzzle

Harvard Business Review

Editor's note: This fictional Management Puzzle dramatizes a dilemma faced by leaders in real companies. Like HBR's traditional case studies, HBR.org's Management Puzzles are based on academic research into business problems. Cespedes and Benson P. The CEO doesn't just like this plan, he loves it, Jo-Ann. Who's 'we'?". "Me,

P&L 11
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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 8