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Become a Brand Renegade

Leading Blog

Think how Uber transformed the transportation industry, how Airbnb took over the lodging industry — not to mention how Tesla is upending both the automobile and energy industries. We prioritized how to move the industry forward as a more mainstream, P&L-focused business. We didn’t care that “it’s never been done before.”

Brand 289
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A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. brand shines so brightly that it makes visible the right decision without you needing to spend precious time and cognitive energy weighing choices. But to do so is to miss brand’s power.

Brand 197
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What Do I Need To Do To Move UP?

Rich Gee Group

What is size of P&L I should run? It’s not ‘how many years’, it’s more about how many areas do you feel comfortable in the marketing arena? I come from a marketing background — you need creative, technical, statistical, client, financial and communication experience to make CMO.

P&L 150
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The Best Leadership Books of 2019

Leading Blog

L EADERSHIP development is a lifelong process. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. Helping People Change : Coaching with Compassion for Lifelong Learning and Growth by Richard Boyatzis, Melvin L. It is a theme that runs through most of these titles.

Books 236
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How Your Company Can Turn Kindness Into Cash

Steve Farber

Lublin researched this for her book, but she’s also experienced it first-hand as a corporate speaker and trainer on public relations and marketing topics.She knows that when an organization cultivates a reputation for kindness, it reaps rewards of “more visibility, more publicity, and more business.” Work Inside Out.

P&L 99
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 10
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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 9