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Become a Brand Renegade

Leading Blog

Think how Uber transformed the transportation industry, how Airbnb took over the lodging industry — not to mention how Tesla is upending both the automobile and energy industries. We prioritized how to move the industry forward as a more mainstream, P&L-focused business. We didn’t care that “it’s never been done before.”

Brand 290
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A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. brand shines so brightly that it makes visible the right decision without you needing to spend precious time and cognitive energy weighing choices. But to do so is to miss brand’s power.

Brand 197
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The Best Leadership Books of 2019

Leading Blog

L EADERSHIP development is a lifelong process. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. Helping People Change : Coaching with Compassion for Lifelong Learning and Growth by Richard Boyatzis, Melvin L. Blog Post ). There's a better way.

Books 236
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What Do I Need To Do To Move UP?

Rich Gee Group

What is size of P&L I should run? It’s not ‘how many years’, it’s more about how many areas do you feel comfortable in the marketing arena? I come from a marketing background — you need creative, technical, statistical, client, financial and communication experience to make CMO.

P&L 150
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The Art of Strategy Is About Knowing When to Say No

Harvard Business Review

We were working hard on getting product-market fit right, so anything we could do to get more customers and to find the right feature mix was a critical learning opportunity. If someone had a marketing grader idea, chances are I would say “yes” to it. It empowered my team to move fast and get things done.

P&L 12
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Help Employees Embrace Agility.

P&L 9
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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 8