Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

MARCH 12, 2012

Poor countries will become R&D labs for breakthrough innovations in such diverse fields as housing, transportation, energy, health care, entertainment, telecommunications, financial services, clean water, and many others. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? The choice seems increasingly clear.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

FEBRUARY 14, 2012

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

SEPTEMBER 14, 2011

The world's eighth-largest wind turbine manufacturer may be headquartered in Pune, India, but its main R&D centers are located in the Netherlands, Germany, and Denmark, nations that actively promote wind energy and boast a huge talent pool. Polycentric innovation won't work in organizations that promote groupthink.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

MARCH 8, 2012

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. But other problems require more than an answer to a known question, and demand that you spend some energy figuring out if you're asking the right question in the first place.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

MAY 30, 2014

Of course, powerful forces are working to undermine Musk’s vision: Traditional carmakers are fighting zero-emissions laws, and battery and energy researchers are aiming for breakthroughs that would make the gigafactory’s batteries obsolete. Then managers are going to take actions to boost earnings at the expense of long-run intangible value."

Short-term 8

Short-term Mass Marketing Long-term Diversity 8