Engineering Ethics Finance Trends 
Women on Business
DECEMBER 13, 2010
Purdue is known for its bright engineers, top flight technology students, it is the alma mater of the first and last men to walk on the moon. Can we ever admit we are fried, exhausted, done, and not be judged as lacking in mojo, courage, stamina?
Strategy Driven
NOVEMBER 6, 2015
It is important to identify swings and trends so that innovation can remain a strength of your business. Design and re-engineering of products-services. Strategic Plan includes provisions for refinancing, equity and debt financing. Finance charges are negotiated. Organization predicts and stays ahead of trends.
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Women on Business
JANUARY 3, 2011
Here’s a tip: learn about search engine optimization (SEO) techniques and use of keywords. Get started by contributing content to sites that utilize freelance writers. Some will take unsolicited articles, many will give assignments to freelancers.
Women on Business
JANUARY 22, 2011
We are considering offering something like the following on a monthly basis: Review trends of your specific keywords Identify potential hotspots for blog links Update Facebook Fans page = 25-50 postings Identify and connect with potential Facebook friends Update Twitter account = 30-50 Search Engine Optimized postings Leave comments on blogs and websites (..)
Women on Business
JANUARY 24, 2011
As a backlash against increasingly international trends, relationships matter more. Similarly, make sure your OWN site has the best key words for the search engines. When all attributes are equal in a competition, the company who gets the contract has a personal connection. Google your name periodically. Be willing to be scattered.
Harvard Business Review
OCTOBER 10, 2017
Similarly, when Starbucks baristas make your latte the same way across cafés, or when a software engineer delivers the expected features each sprint, you are witnessing tactical performance. Three finance professors once asked more than 400 executives what they would do if their quarterly earnings targets were at risk.
Harvard Business Review
SEPTEMBER 28, 2012
The world's biggest and fastest search engine can't help but generate terabytes and petabytes of actionable investment intelligence. In fact, Google chief economist Hal Varian (and other economists and forecasters) already use the search engine's data and analytics to predict economic futures.
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