Lead on Purpose

DECEMBER 12, 2011

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”. Ultimately, nothing else really matters.

Ries 216

Ries Company Entrepreneur Agility 216

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. Thus, any gain in marketing efficiencies is just not worth the risk.

Trout 12

Trout Ries Brand Retail 12

Women on Business

AUGUST 1, 2012

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” As Google’s 20 th employee and first woman engineer, she is a “brand.” I studied marketing at Northwestern. She is President of Ries & Ries based in Atlanta, GA. Build a brand.

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Ries Brand Career Hammer 233

Harvard Business Review

DECEMBER 18, 2012

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence.

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

APRIL 23, 2014

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. They became a tight group as they went down to the factory floor and built products together and looked at market research together. Having the team hear customer feedback firsthand was a big change, especially for the engineers.

Ries 10

Ries Waterman Finance Competitive Advantage 10

Harvard Business Review

MAY 13, 2014

In 2009, GE’s transportation unit developed a new sodium battery for a hybrid engine for locomotives. Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8