Engineering Marketing Operations Ries 
Harvard Business Review
MARCH 15, 2013
It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?
Harvard Business Review
MAY 13, 2014
Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. In 2009, GE’s transportation unit developed a new sodium battery for a hybrid engine for locomotives.
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Harvard Business Review
APRIL 23, 2014
It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. There is a lot at stake here for GE’s operations strategy. They became a tight group as they went down to the factory floor and built products together and looked at market research together. General Electric Operations Strategy'
Harvard Business Review
APRIL 26, 2013
In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.
Harvard Business Review
APRIL 27, 2015
Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.” The engine may be otherwise well built, but without just one of these components, it will be essentially worthless.
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