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How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. There is a lot at stake here for GE’s operations strategy. Having the team hear customer feedback firsthand was a big change, especially for the engineers. The feedback was hard for the engineers to hear, but it made a huge impact on them.

Ries 10
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How GE Stays Young

Harvard Business Review

Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. In 2009, GE’s transportation unit developed a new sodium battery for a hybrid engine for locomotives.

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Looking to Join the Lean Start-up Movement?

Harvard Business Review

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean. Of course, the value of a tool depends on its application.

Ries 8
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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Watching an unknown search engine with a cute name become one of the most powerful brands in the world. Eric Ries brought the concept of the Lean Startup into our zeitgeist. For over twenty years, I have had a front row seat to this revolution in marketing. Models of leanness. Utility over content.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.” The engine may be otherwise well built, but without just one of these components, it will be essentially worthless.