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Become a Brand Renegade

Leading Blog

To do that, we had to lean into a “brand renegade” mindset and apply it to our daily operations. We prioritized how to move the industry forward as a more mainstream, P&L-focused business. He is a frequent speaker to a variety of audiences and has been featured in Entrepreneur, GQ, Billboard , and on CNBC, A&E, and more.

Brand 291
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More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

CEOs could enlist individuals who posses these traits for their top management teams and could give them prominent roles in specific strategic domains…Venture capitalists could use these personality measurements in predicting the success of SMEs operating in dynamic industries and thus, in making investment decisions (p. Simmons, Ph.D.

CEO 118
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Scaling Is Hard. Here's How Akamai Did It.

Harvard Business Review

Facebook and Google would be obvious choices for this, but so much has been written about each of them and they represent such special business models, I worried that it would be both hard for entrepreneurs to relate and hard for me to develop new insights. The first one I'll focus on is Akamai. Akamai: The Present.

P&L 13
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Sell More with Smarter Trade Promotions

Harvard Business Review

Trade promotion is often the single biggest line item in a manufacturer's P&L. So you can end up in the proverbial situation where the operation was a success, but the patient died. Entrepreneurs' Biggest Sales Mistakes. The reason: there's big money at stake. What is trade promotion? MORE ON SMARTER SALES.

ROI 15
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Sell More with Smarter Trade Promotions

Harvard Business Review

Trade promotion is often the single biggest line item in a manufacturer's P&L. So you can end up in the proverbial situation where the operation was a success, but the patient died. Entrepreneurs' Biggest Sales Mistakes. The reason: there's big money at stake. What is trade promotion? MORE ON SMARTER SALES.

ROI 11
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The Best Leadership Books of 2022

Leading Blog

The Crux : How Leaders Become Strategists by Richard P. Rumelt (PublicAffairs, 2022) What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. A New Way to Think : Your Guide to Superior Management Effectiveness by Roger L.

Books 369