Remove Environment Remove Management Remove Reis Remove Technology
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Craft an Attention-Grabbing Message

Harvard Business Review

And venture capitalist John Doerr, who has invested in green technology, likes to say, "We can bail out the economy — we cannot bail out the environment." When asked how he managed to write such gripping horror novels, Stephen King once responded, "I cut out the boring stuff," and so can you.

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Make Customers Want to Buy Offline

Harvard Business Review

Yet for each Radio Shack and Barnes and Noble fighting for its life, there are still those beloved corner stores and discount chains that manage to thrive. Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise.

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