How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
In fact, Amazon was only operating at such a high burn rate because it could. That opportunistic approach to financial markets has defined Amazon since it went public in 1997. When Uncle Wall Street (also known as Mr. Market ) is in a generous mood, Bezos is always ready to take advantage by putting investment ahead of profitability.
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