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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one.

Brand 189
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Leadership lessons

Lead on Purpose

Today’s post is a link to Stewart Rogers ‘ blog the Strategic Product Manager , which contains several great leadership quotes from McKinsey. Take a few minutes and learn about Leadership Lessons from McKinsey. 2 Responses Stewart Rogers , on August 18, 2009 at 6:40 am said: Thanks for the mention!

Rogers 100
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The Trust Issue

Strategy Driven

This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation, hence leadership being so important. The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection.

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Big Data, Big Opportunity

Chartered Management Institute

At the C-suite, businesses need not only a data analytics strategy, but a data-analytics culture, researchers from McKinsey have concluded. It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles.

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Robo-Advisers Are Coming to Consulting and Corporate Strategy

Harvard Business Review

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. Will robo-advisors disrupt corporate capital allocation the same way they have personal capital allocation? will grow to U.S. $5

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The Tempting of Rajat Gupta

Harvard Business Review

What makes the matter fascinating to industry watchers, approximately their equivalent of the Charlie Sheen supernova, is that Gupta served three terms as managing director of McKinsey & Co., There has been no suggestion that Gupta betrayed any client confidences in his McKinsey days. from 1994 to 2003. These are not criminal charges.

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Meet Your New R&D Team: Social Entrepreneurs

Harvard Business Review

As Steve Davis, former lead in McKinsey's Social Innovation practice and president of the global health NGO, Path, has said: "The best social innovations are not necessarily widely adopted. Consider these examples: 1. There are significant ethical issues with applying this model to HIV in the USA.