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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. And the ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection.

Brand 189
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The Trust Issue

Strategy Driven

The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection. The report went on to note “society is demanding that companies, both public and private, serve a social purpose”. Business has to be about more than just profit.

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

US News and World Report – One of America’s 25 Best Leaders. Tammy Erickson – McKinsey award-winning author. US News and World Report #1 Best Hospital in the United States – Fortune ‘100 Best Companies to Work For,’ 14 consecutive years. Darek Lenart – Senior VP HR, Finance MasterCard. President Dartmouth College.

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Robo-Advisers Are Coming to Consulting and Corporate Strategy

Harvard Business Review

Marketing and sales, manufacturing, recruiting (including people assessment), customer service, and support are all fields that can benefit from artificial intelligence according to McKinsey’s recent research. The reasons for this potential disruption now are many: There is an explosion in the amount of corporate data. ZB by 2020.