Ethics Goal Innovation Norton 
Tanveer Naseer
AUGUST 13, 2013
The following is a guest piece by Ritchie Norton. People have trouble reaching goals and pursuing dreams for one (or many) of the following pride-related reasons: They are too prideful to risk appearing “stupid.” Brown continues, “Vulnerability is the birthplace of innovation, creativity and change.”
Harvard Business Review
NOVEMBER 29, 2010
Wall Street's " financial innovations " of recent years seem to have given creativity a bad name. Two myths about creativity underlie the squeamishness: First, that creativity is morally, ethically good. An idea, behavior, or product is creative if it is both novel and appropriate to some goal. Consider " The Balanced Scorecard."
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