Ethics Goal Metrics Pharmaceuticals 
Harvard Business Review
MARCH 24, 2017
The onus for ethical behavior falls first to the employee. Most companies talk a good ethics game and even make their goals public. A company could have a terrific ethics policy, but actions speak louder than words on paper. .” But when there’s money on the table, the wrong behavior can emerge.
Harvard Business Review
OCTOBER 13, 2014
By forcing organizations to clearly articulate their goals and then to rigorously judge their decisions by those metrics, experimental tests can help managers avoid costly mistakes and can open up the consideration of other possible solutions. That’s where experimental testing comes in.
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