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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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Strategic Planning Alternatives: Mission Discernment

LDRLB

I’ll propose some alternatives in my next few posts and I am very interested to hear your thoughts on them. Rather, it is for organization-altering decisions such as: Do we expand into this market? Mission Discernment: A preventative ethics strategy for leaders in Catholic health care organizations. 2010, Nov-Dec).

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Strategic Planning Alternatives: Mission Discernment

LDRLB

I’ll propose some alternatives in my next few posts and I am very interested to hear your thoughts on them. Rather, it is for organization-altering decisions such as: Do we expand into this market? Mission Discernment: A preventative ethics strategy for leaders in Catholic health care organizations. 2010, Nov-Dec).

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There's Still Time

Women on Business

If your mind is full of things you keep meaning to get done, your head won’t be in the game Do the hard stuff first: outbound sales calls, proposals, etc.

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The Big Picture of Business: Been There, Done That

Strategy Driven

Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation… and will market their services accordingly. A trainer may recommend courses for human behavior, believing that these constitute a Visioning process (of which they are a small part). Human resources management.