Coaching Tip

FEBRUARY 23, 2012

The days of leading countries or companies via a one-way conversation are over, as Netflix’s one-way conversation with customers on prices, Bank of America’s one-way conversation on debit fees and Verizon’s one-way conversation on an e-billing surcharge recently demonstrated. Manning his cash register limited his precious donut-making time).

How To 110

How To Airlines Media Innovation 110

Strategy Driven

SEPTEMBER 10, 2012

Once I connect, I ask for an informal meeting (usually coffee) to see if we have anything in common, or if there’s a need for my product or service. This strategy is much more powerful that trying to convince the buyer that your product is great by trying to ‘sell’ it. AUTHENTICITY. Reprinted with permission from Jeffrey H.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Harvard Business Review

JANUARY 29, 2016

The New York City Department of Consumer Affairs (NYDCA) recently released a well-researched report documenting similar products having different prices based on the target customer’s gender. Target equalized the prices after the report was released, labeling the differential a “system error.”

Price 8

Price Market Segmentation Ethics Morale 8

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. If you will not buy for yourself a specific product, don’t try to sell it. Unlike Santander, Goldman lost sight of its brand promise.

Brand 64

Brand Globalization Banking Long-term 64

Harvard Business Review

MARCH 28, 2012

I sell an ethical life." It's not so much about being an ethical vendor or one that people like. For the people means that the company is completely focused on satisfying us, not just with its products, but with every aspect of its business. I don't really make a living selling games. Apple stores are for the people.

Loyalty 10

Loyalty Software Download Customer Loyalty 10

Harvard Business Review

OCTOBER 7, 2014

The fans that the multi-billion dollar football machine depends on are suddenly having to defend their loyalty, and some are deciding they can’t. There can be organizational paralysis, or a release of incredible and productive energy, and which of the two happens depends mainly on leadership. Crisis management Ethics Leadership'

Company 14

Company Crisis Crisis Management Video 14

Harvard Business Review

AUGUST 31, 2015

Whether we are forced to or choose to work too much, however, a growing body of research suggests that working long hours damages our health, productivity, and families. Given the physical and social harm that overwork can do, and the productivity losses organizations suffer, why do we keep at it? It is an expression of talent.

Long-term 8

Long-term Loyalty Uncertainty Banking 8

Harvard Business Review

OCTOBER 11, 2012

We've been selling our privacy for a while now: We sell our privacy to the grocery store, when we allow loyalty cards to track each and every thing we purchase, in exchange for discounts on green beans and more. We can't determine the threshold or price for transactions we don't authorize. This is nothing new.

Insurance 16

Insurance Discount Airlines Price 16

Harvard Business Review

MAY 2, 2018

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.

Marketing 8

Marketing Advertising Ethics Health Care 8

N2Growth Blog

JUNE 17, 2010

But because true leaders are motivated by loving concern than a desire for personal glory, they are willing to pay the price.&# - Eugene B. The Ten Commandments and the Sermon on the Mount are all the ethical code anybody needs.&# - Harry S. Disagreement, at this state, stimulates me. But once a decision is made, the debate ends.

Definition 307

Definition Blog Leadership Covey 307

Harvard Business Review

OCTOBER 11, 2012

We've been selling our privacy for a while now: We sell our privacy to the grocery store, when we allow loyalty cards to track each and every thing we purchase, in exchange for discounts on green beans and more. We can't determine the threshold or price for transactions we don't authorize. This is nothing new.

Insurance 9

Insurance Discount Airlines Price 9

Harvard Business Review

OCTOBER 24, 2011

There is a temptation, amidst the turmoil, for pundits to conclude that the only sensible response is to make bold bets — new business models that challenge the logic of an industry, products that aim to be "category killers" and obsolete the competition. Nobody is opposed to a good bottom-line deal," I concluded at the time.

Uncertainty 15

Uncertainty Business Model Industry Airlines 15

Strategy Driven

SEPTEMBER 6, 2013

Care for the industry, the product and the process (a defined Vision). Packaging, distribution and marketing of the product. The right settings in which to showcase the product. A body of pleasurable and memorable experiences from which customers will build brand loyalty. Core Values: Ethics.

Long-term 56

Long-term Budgeting Quality Consultative 56

Strategy Driven

JULY 1, 2011

Care for the industry, the product and the process (a defined Vision). Packaging, distribution and marketing of the product. The right settings in which to showcase the product. A body of pleasurable and memorable experiences from which customers will build brand loyalty. Price is often a deciding factor in buying.

Long-term 50

Long-term Benchmarking Quality Process 50

Harvard Business Review

NOVEMBER 28, 2017

One of your executives comes to you with a proposal: she wants to lower the quality of service at the restaurants, reduce product safety standards, use deceptive marketing practices, lower employee pay, and adopt worse environmental practices. Imagine you’re the CEO of a casual dining chain. Our research. But these effects were limited.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

MARCH 15, 2011

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. For a long time it didn't matter, because your store couldn't easily get it at a reasonable price anyway. What geography or demographics never did was identify with certainty what else you might have wanted other than milk.

Market Segmentation 15

Market Segmentation Marketing How To Price 15

Harvard Business Review

JANUARY 29, 2014

Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence: Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. African-American women do not.

Merchandising 11

Merchandising Media Price Cost 11

Strategy Driven

JUNE 11, 2012

Is it standards you have in your mind about other products? You know and recognize dozens of standard setters in your life – especially if these products or people are amazing and have your undying loyalty and especially if you proactively refer them. And it could also be your own brand loyalty. Reputation trumps price.

Customer Loyalty 72

Customer Loyalty Loyalty Reputation Seminar 72

Strategy Driven

MARCH 11, 2011

It demanded blind loyalty, hired ISTJ personality types for support and rewarded dogmatic sales types for trading deals. Many deals were put on the books in order to inflate the price of Enron stock, which the insiders sold at peak price levels. Employees pledged blind loyalty to Ken Lay, though few ever had access to him.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57