Ethics Marketing Price Proposal 
Lead on Purpose
DECEMBER 10, 2009
The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Whether you want to pay the price to reach the leadership level of your dreams is the real question you need to sort out. Ray Hopkin gives us The Price of Leadership, from Lead on Purpose. Good stuff, as [.]
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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HR Digest
JANUARY 10, 2024
Walmart wants customers to know them for low prices, Singapore Airlines customers know them for customer connectivity, Apple customers perceive innovation and Fed Ex customers expect speed. Can you share specific examples of how these capabilities have measurably impacted market value?
The Horizons Tracker
SEPTEMBER 23, 2019
They want the companies they buy from to trade in an ethical and responsible way, and for the organizations they work for to not only make a positive difference to the world, but to offer them work that is fulfilling and enriching in equal measure.
Strategy Driven
NOVEMBER 18, 2013
The typical request for proposal (RFP) has a bunch of standards about what has to be offered by the vendor, but far too little (or nothing) about what happens after the company takes ownership. The main goal of bidding is get the cheapest price. If you win, it’s likely you did at a severe reduction of price and loss of profit.
Harvard Business Review
JANUARY 28, 2014
As the founder and president of a new ethical bank focused on environmental sustainability, Jay McGuane realized that he and his board needed to set guidelines about which loans to approve and which to reject on “values” grounds. Ethical banking had seemed so benign when Jay had decided to enter the industry. Next point?”.
Strategy Driven
MARCH 2, 2012
Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation… and will market their services accordingly. Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart).
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