Examples Finance Govindarajan Marketing 
Harvard Business Review
DECEMBER 14, 2011
As my colleagues noted in a Harvard Business Review article earlier this year, the extremes in most Asian markets are well served. Multinationals are increasingly tasking their Asian outposts with developing regionally appropriate solutions that might "trickle up" to established markets. The race for the middle.
The Horizons Tracker
JULY 20, 2020
Grocery stores installing shields for checkout staff, for example, or restaurants pivoting to takeout services. A new report from EIT Health aims to uncover the state of the market across Europe, and especially the challenges startups still face in selling into the sector. Other sectors have seen more radical change.
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