The Importance of Testing in an E-marketing Campaign
Women on Business
JANUARY 17, 2011
For example, if you have an email list of 100,000 prospects, select every 100th prospect to create a test list of 1,000. If your email blast, for example, is designed to drive prospects to your website, you’ll see very quickly how effective it is. How does their e-marketing supplement their traditional marketing?
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